Young, glamorous and sparkling, the brand Jimmy Crystal brand has been a point of reference for those who love glamorous and innovative style for some years now, even in Italy. Founded in New York in 1991, Jimmy Crystal specializes in the world of eyewear, where every single product is made with original Swarovski crystals, applied by hand.

With this resume, it seemsed natural to have found in our agency the ideal partner to represent the brand in the latest advertising campaign. Our models posed for the official shooting, with naturalness and personality, identifying with the values ​​of the brand. Not all faces, although very suitable for other types of work, lend themselves to the perfect success of a shooting for sunglasses / eyeglasses. The proportions and shape of the face are very important, as well as the attitude and posture. The Jimmy Crystal brand is unique and captivating: it manages to blend the elegance of shapes and colors with the originality of Swarovski crystals. Likewise, our models appeared bewitching and confident.

The shots of this shooting were used on all social and web platforms of the Italian market, to promote the new Jimmy Crystal models in the main sales channels of the brand.