A brand that has marked the stages of the Italian taste and that is now part of the history of our country. Tassoni celebrated this year the sixtieth anniversary of the legendary Cedrata Tassoni Soda drink, and it did so precisely during the Milan Design Week, by presenting new and existing products in a temporary showroom decorated for the occasion.

Our enthusiastic team of hosts and hostesses have welcomed the visitors during the afternoons and evenings of the Milan Brera Design District, offering tastings of the entire line of products Tassoni. The company is one of the most important representatives of the Made in Italy and has been able to innovate while maintaining a fixed foot in traditions. Cedrata Tassoni Soda is indeed present on the market since 1956 and has accompanied generations of Italians with its freshness and its unique flavor. The temporary store during the Design Week (Salone del Mobile) wished to celebrate the Tassoni style, recreating an atmosphere in conformity with the brand's values: the classic green walls, the "cedar yellow" columns, the memorable advertising posters hung on each side and three designated positions where visitors could taste the Cedrata soda, but also different drinks and spirits.

An excellent showcase for the brand, thanks to a massive presence of visitors and experts from abroad, which confirmed Tassoni's intention of exploring a large market with room for expansion. A week of intense work for our young hosts and hostesses, who with their usual charm and reliability have made this event possible.