There are certain objects which evoke memories and emotions, a past that never seems to be gone. For Italy, the Fiat 500 definitely represents one of these worship objects. A legendary car, that everywhere in the world recalls the Italian deign, in particular with its original model produced in 1957 that Fiat wanted to honor  by launching recently  the FIAT 500 Vintage '57 special edition. A mix of old-fashioned and Italian lifestyle, which pays tribute to the original "cinquino" in many exterior and interior details.

 Our hostess and host with the Fiat 500 Vintage '57 special edition in Milan

After the premiere at the Geneve Motor Show, the Fiat 500 Vintage '57 landed in Milan simultaneously with the Design Week, the perfect stage for this tour's stop-over. In the three location of Piazza del Carmine (Brera district), Via Bergognone (Tortona district) and Piazza Castello, we have provided a team of young and glamorous hostesses and hosts obviously dressed up like the 50s, which helped to give that vintage touch to the various locations.

 The original "cinquino" from 1957 was also present in the various  locations

By looking our fantastic team, 50s' fashion seems to be very contemporary even today, and especially after that in almost all sectors has been rediscovered a particular love for the vintage. This explains why FIAT has decided to pay homage to this legendary model of car, knowing that the affection for this decade and his memory should be the base to build a bright future where innovation and nostalgia could coexist.